Web writing: keep it short and pointy

People go to the web for  fast information.

They want concise chunks information that are easy to scan, and objective.

Reading on a plastic computer screen is a different experience to  reading the printed page.  So the rules for web writing are different.

Read Tips for web writing and Reading online – what users want, to sharpen your web writing skills.

From research by John Morkes and Jakob Nielsen


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