Web writing: keep it short and pointy


People go to the web for  fast information.

They want concise chunks information that are easy to scan, and objective.

Reading on a plastic computer screen is a different experience to  reading the printed page.  So the rules for web writing are different.

Read Tips for web writing and Reading online – what users want, to sharpen your web writing skills.

From research by John Morkes and Jakob Nielsen

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: