Posted on November 26, 2010 by Jan Forrester
People go to the web for fast information.
They want concise chunks information that are easy to scan, and objective.
Reading on a plastic computer screen is a different experience to reading the printed page. So the rules for web writing are different.
Read Tips for web writing and Reading online – what users want, to sharpen your web writing skills.
From research by John Morkes and Jakob Nielsen
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Posted on November 26, 2010 by Jan Forrester
People use the web for information. These writing tips for you will make their search easier:
- organize your information
- use words and categories that make sense to your audience
- use topic sentences
- one idea per paragraph
- provide the right amount of information.
You can’t just throw information up there and clutter up cyberspace. Anybody who makes a website should make the effort to organize the information.
From research by John Morkes and Jakob Nielsen
Filed under: 1 | Leave a comment »
Posted on November 26, 2010 by Jan Forrester
Users search the Web for fast information. To make this easier they want:
• text that is easy to scan
• simple, informal writing
• text that is short or broken into small chunks
• summaries and the inverted pyramid writing style,
• links to other websites,
• pictures and graphics that complement to text,
• humour
I prefer informal writing, because I like to read fast. I don’t like reading every word, and with formal writing, you have to read every word, and it slows you down
From research by John Morkes and Jakob Nielsen
Filed under: Reading online, Web writing tips | Tagged: Reading online - what users like | Leave a comment »